It’s a curious thing.
The world’s most consistently biggest groups, the ones who will always sell out the stadiums and influence countless generations of bands have somehow been edited out of the mass media.
When was the last time you heard Metallica on the radio? Apart from an ironic play? When was the last time System Of A Down had a whole live set screened at a festival? When was the last time any of the big four metal bands were radio staples?
The BBC coverage of Glastonbury was good and in depth. They didn’t seem to miss anything. But are they going to show any of Sonisphere? Are they aware of Sonisphere or the Download festival?
Last year AC/DC headlined and not only was there no TV coverage there was no mention of the fact anywhere. Odd, when you consider that AC/DC’s Back In Black is the second best selling album of all time after Michael Jackson having sold far more copies than the Beatles.
That makes rock very popular. That means lots of people want to hear it. In market terms it’s more popular than pop and certainly more popular and important than indie but somehow it doesn’t get played apart from those token late night shows.
Why is this?
Why is it reduced to the ironic devil signs made by Fearne Cotten?
Why is there no daytime or even any evening time radio play by the BBC (who do a great job covering most styles of music).
Why is it consistently looked on as being a bit stupid when it is the only ground breaking guitar music getting made in the world right now and not mired in the past like most indie?
How come Rammstein can sell out 20,000 tickets for Manchester Arena and yet get one play over every single UK radio station for their last album?
Will rock forever be treated like a musical lepers colony? Or will it one day be acknowledged as the powerful modern cultural force that it is and without any poxy irony?
Will metal festivals get live TV treatment?
Will metal band’s get included in the Mercury awards?
Will metal bands be allowed into the endless new band sections of UK conferences?
Will metal ever get played by alternative stations like XFM or 6music?
Is XFM even alternative and of not why does it get a license?