Watch a new video by psych / space rock kings White Hills, released to help raise awareness of the long running band’s seventh studio album “So,You Are… So You’ll Be due out on 19th August in Europe.

There’s a good chance that, being Louder Than War readers, you first heard about White Hills through their connection with Julian Cope who, back in the band’s early days (2005) released a remixed version of the their debut on his own Fuck Off & Di label, titled They’ve Got Blood Like We’ve Got Blood.

Since then White Hills have come an awful long way & they’re now one of the most well respected bands on the psych rock scene. They’ve honed & perfected their own special blend of wigged out freak infused psych / space rock to the point of intoxication. Live they create a breathtaking storm of grooves, riffs, breakdowns & the kind of guitar based technical flourishes & noodlings that only a band of their experience can have. If you were watching them & weren’t enjoying it so much you might consider them showing off.

Hardly a week goes by without another psych rock festival being announced these days so in vogue is the genre. I think most of the bands playing at any of those festivals will admit that to a certain extent they’ve been influenced by White Hills.

Quoting from the press release the new album:

“…is their most concentrated blast of psychedelic interstellar rock to date. Building on the solid foundations laid by last year’s excellent Frying On This Rock, they went back to BC Studios, Brooklyn to record once more with Martin Bisi (Sonic Youth, Swans), emerging with a concentrated blast of White Hills at their fullest potential…”.

Which brings us to the video for the track that opens the album, ‘In Your Room’. And what an opener it is! It positively crunches in before settling down into a swamp of vocals, drum & guitar magic before ending in their trademark insane blast of calculated guitar abuse.

The video was directed by bassist and vocalist, Ego Sensation who spoke to our friends at The Quietus about the meaning of the video:

“It’s a journey into the theatre of the mind. The mind can become one’s ‘room’ – a place that might be comfortable yet stagnant and limiting. It can become a nightmare of delusional, faceless fears if not checked by awareness, curiosity and compassion. So much discord stems from individuals placing too much importance on their own wants and inner feelings and too little interest in the outside world. If you are greedy, self-obsessed, fearful, etc, your experience of the world will be exactly that. So You Are… So You’ll Be.”

You can find links to pre-order the album below the video, along with the complete list of tour dates.

 

For more details about the album & to pre-order it go HERE.

White Hills European tour (the two UK dates are at the end):

Thu Sept 12th Groningen, Netherlands – Vera

Fri Sept 13th Amsterdam, Netherlands – Paradiso Upstairs

Sat Sept 14th Nijmegen, Netherlands – Mereleyn

Sun Sept 15th Utrecht, Netherlands – Ekko

Mon Sept 16th Tilburg, Netherlands – 013 (Incubate Festival)

Tue Sept 17th Aalborg, Denmark – 1000Fryd

Wed Sept 18th Copenhagen, Denmark – Loppen

Thu Sept 19th Malmo, Sweden – Inkonst

Fri Sept 20th Oslo, Norway – Revolver Club

Sat Sept 21st Gothenburg, Sweden – Truckstop Alaska

Wed Sept 25th Helsinki, Finland – Kuudes Linja

Thu Sept 26th Jyvaskyla, Finland – Tanssisali Lutakko

Fri Sept 27th Turku, Finland – Dynamo

Sat Sept 28th Tallinn, Estonia – Von Krahl Theatre Bar

Sun Sept 29th Riga, Latvia – Kanepes Kulturas centrs

Mon Sept 30th Gdansk, Poland – Laznia Centre for Contemporary Art

Tue Oct 1st Berlin, Germany – White Trash Fast Food

Wed Oct 2nd Leipzig, Germany – UT Connewitz

Thu Oct 3rd Vienna, Austria – Chelsea Club

Fri Oct 4th Rijeka, Croatia – Club Palach

Sat Oct 5th Bologna, Italy – Freak Out Club

Sun Oct 6th Torino, Italy – Blah Blah Cinema

Mon Oct 7th Milan, Italy – Lo Fi Club

Tue Oct 8th Zurich, Switzerland – Rote Fabrik Ziegel oh Lac

Wed Oct 9th Bern, Switzerland – Reitschule Rossli Bar

Thu Oct 10th Karlsruhe, Germany – Alte Hackerei

Fri Oct 11th Esslingen, Germany – Komma

Sat Oct 12th Siegen, Germany – Vortex Club

Sun Oct 13th Hamburg, Germany – Hafenklang

Mon Oct 14th Cologne, Germany – Sonic Ballroom

Tue Oct 15th Paris, France – Pointe Ephreme

Wed Oct 16th Kortrijk, Belgium – De Kreun

Thu Oct 17th Hasselt, Belgium – Muziekodroom

Fri Oct 18th Charleroi, Belgium – L’Eden

Mon Oct 21st Manchester, UK – Deaf Institute

Tue Oct 22nd London, UK – The Borderline

All words Guy Manchester. More words by Guy can be read here. He tweets as @guid0man & uses Tumblr.

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Guy is a former full time member of the Louder Than War editorial team, who's since moved on to pastures new. Music's been a large part of his life since he first stumbled across Peel on his tranny as a fifteen year old. His whole approach to music was learnt from Peel in fact, which includes having as inclusive a taste in music as possible. Guy devotes most of his time looking for new music & although he's been known to say "the only good music is new music" he pretty much accepts this is bollocks. Favourite band The Minutemen.

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