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The World is Listening – Harkive project aims to capture listening habits

A new project, Harkive, is taking a look at what it means to be a music fan in the fast changing digital world by asking fans to share the story of how, where and why they listen to music.

The project asks fans to capture their thoughts and share their story on 9 July 2013 to form a snapshot of how the world listens. Harkive is planned to become an annual event that will show how music and listening habits are changing over time.

Harkive project manager Craig Hamilton said: “The landscape of music consumption has changed radically over the last decade.

“Services that many of us take for granted, such as YouTube and Spotify, simply did not exist 10 years ago. Meanwhile, the resurgence of some physical formats, and vinyl in particular, show that these still resonate for fans.

“Harkive will discover how we each create our own patchwork from what is available to us, and will map how these change in the years to come when Harkive returns in 2014, and beyond.”

Fans can submit their stories by email, posting on Twitter using #harkive or by posting on the project’s Facebook page wall. Anyone contributing a story on 9 July will be entered into a prize draw for a chance to win CDs, vinyl, gig tickets and other items donated by Wichita Recordings, Edition Records and The Glee Club.

Visit the Harkive website for a full list of prizes, see example contributions from music journalists and find out more about the project.

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