I should know, I was one of the first bands they signed – when the Membranes released an album with them. We would have been virtually the first too if McGee had the money to put us in the studio for our Spike Milligans Tape Recorder single.
Creation was a punk rock operation- run on the lines of anarchy, chaos and destruction but it also had an ear for the beauty and thrills of guitars and the instinctive whims of its boss Alan Mcgee- the wilder it got the bigger it got- in its heydey it’s office in Hackney was a madhouse with wonky floors and wonkier staff and a seriously wonky boss- and that was the good thing about it.
This was no cold, calculated hipster operation and that’s why it ruled and that’s why it was genuinely in touch with what was going on.
There have been several books on the label and finally Alan Mcgee gets to have his say with ‘Creation Stories: Riots, Raves and Running a Label’. I’ve read a chunk of it and it’s fast and loose and as insane as the label, full of great anecdotes and machine gun prose- it tells it like it was and it doesn’t flinch from the truth.