With his last full length EP coming at the end of March 2019, there has been a good length of time since The New Consistent released any new music. Put in his own words ‘TNC’ explains the reasoning for that, ‘I wanted to take a step back, learn my craft and really write music that I was 100% proud to be releasing, something that represented me completely. With this EP, I think I’ve found exactly that, I am so proud of this project and cant wait for everyone to hear it. I’ve got some huge plans.’
Having only 7 songs out to his name so far, the man behind The New Consistent, 20 year old Ben Ramsay is already gaining traction within the industry. Three of the songs on his debut EP came with production from Swim Deep’s Austin Williams, his fellow Worcester-raised compatriot. The project was well received by many blogs online (Let It Happen, Happy People, IndieMidlands, So Young etc) and gained him comparisons to other artists such as Loyle Carner, The Streets, The Rhythm Method and Kofi Stone.
With this new project, he takes those comparisons and makes them his own, truly solidifying his raw sound ‘sharp wit and unique style of delivery’ (So Young). You sense that there is a true meaning behind this set of songs, with a whole world to be uncovered after every listen. Opening song, the title track, gives us a taste of TNC’s ability to rap on more fast paced beats, before quickly sliding into a song in ‘Staying Quiet’ that brings back the charm first discovered on the debut release. ‘Rude Boys’, the single dropped last year, sits perfectly in the centre of this project, with its sound fitting right in. Then comes the latest single ‘Turn Off All The Screens’. The chorus begs to stick in your head for days, while the verses sneak into your heart and hit you with a harsh sucker punch, leaving you sitting melancholy immediately after listening. Final track ‘Touch Of A Woman’ is the perfect EP-ender. An acoustic love song to his long term partner, with the smoothest of vocals slipping you into the dreamy, hazy memory of falling in love in your teens.
The EP itself is written and produced solely by himself this time round, with musical friends Charlotte Lennon, Dani Murden and Spencer Crowhurst helping him out on some of the choruses.
Mentioned before, latest single ‘Turn Off All The Screens’ which dropped on Friday (October 2nd) is already providing a bit of a break through after an impressive release campaign which saw Ben featured in Babmag, reviewed by Phil Taggart on his youtube channel, drop collaborative promotional videos with both Cow Birmingham and HMV Vault and release some limited edition merchandise with local heroes Provide.
Dubbed for big things in 2020 by Counteract, and nominated for the Rising Star award at the Birmingham Music Awards, he’s certainly got the backing of his city, and this EP is his key to begin proving them right.
All words by Paul Scott-Bates. More of Paul’s writing on Louder Than War can be found at his author’s archive. Paul’s website is hiapop and you can follow him on Twitter as @hiapop, and on Facebook here.