The National Lottery has partnered with leading UK charity Music Venue Trust in a unique initiative to help revive the UK’s grassroots live music sector£1m initiative will support over 300 live performances in The National Lottery’s Revive Live Tour…

Sir Tom Jones, Rag ‘N’ Bone Man and Mahalia among artists to perform special one-off shows

The National Lottery has partnered with leading UK charity Music Venue Trust
in a unique initiative to help revive the UK’s grassroots live music sector.

In an unprecedented collaboration, The National Lottery – one of the biggest
funders of culture in the UK – will contribute £1M to directly underwrite the
touring and production costs of over 300 live performances this summer,
enabling the grassroots live music industry to start promoting shows again in
the knowledge that the upfront costs associated with touring are covered.

The National Lottery’s Revive Live Tour will run throughout the summer and
will see a diverse range of headline artists including Olivia Dean, Twin Atlantic,
The Magic Gang and The Futureheads perform at hundreds of grassroots
music venues throughout the country. More than 20 tours will be taking place,
once venues are able to open, in line with government guidance, with National
Lottery players having a chance to gain access to every show for free.
Special one-off shows by Sir Tom Jones, Rag ‘N’ Bone Man, Mahalia, James
Arthur, Frank Turner, Sam Fender and Fontaines D.C. will also take place at

grassroots music venues to support the initiative and celebrate
the return of live music.
Sir Tom Jones said: “Musicians can record in their bedrooms, but they can’t
learn to perform in public without a place to play. Without that, there is no way
you can communicate directly to people. It’ll be tough to hone your skills and
you’ll never have the thrill of feeling their feedback. Without a grassroots music
venue, the neighbourhood won’t have a place where people can come together
to discover and support a new talent.
“So support your local pub, club, gym or church or wherever someone has the
guts to bring in some entertainment, it makes all the difference both to budding
artists and the community. I’m delighted to be able to perform a special show
as part of The National Lottery’s Revive Live Tour and to be celebrating the
return of live music”

Up to 30,000 tickets – or around half the capacity of these shows – will be
gifted to National Lottery players, giving music fans the opportunity to get back
to live gigs as soon as possible.

Every National Lottery ticket-holder will be invited to bring a “plus one” for free –
all they need to do to qualify for this offer is to show a National Lottery ticket or
Scratchcard purchased in-store or online/via the National Lottery app when
they attend the gig

Tickets for The National Lottery Revive Live Tour go on sale on Monday 12
July from 8pm.

Nigel Railton, Chief Executive of National Lottery operator Camelot, said:

“The National Lottery is very excited to be working with Music
Venue Trust in what we believe is a truly ground-breaking
initiative. The last year has been incredibly challenging for
many industries and we hope The National Lottery Revive Live Tour will help
kick start the return of grassroots live music. With every ticket having a built in
plus-one, we hope The National Lottery can bring friends back together this
summer to once again share the experiences we’ve all missed, while thanking
players for the amazing things they make happen just by buying a ticket.”

Mark Dayvd, CEO of Music Venue Trust said, "It's so important to get artists
and crew back out and working, to get our grassroots music venues back up
and running, and to get friends, families and communities back together
enjoying live music.

“Grassroots music venues play a crucial role in the development of British
music, nurturing local talent, providing a platform for artists to build their
careers and develop their music and their performance skills. These venues
also play a vital role in the cultural and economic vibrancy of any village, town
or city. The National Lottery Revive Live Tour is a fantastic initiative which will
kickstart the return of great events across the country. We can't wait to get
started!"

Culture Minister, Caroline Dinenage said: “It’s been a challenging period for our
brilliant grassroots music venues which is why we’ve provided more than £200
million to over 800 music organisations from our unprecedented Culture
Recovery Fund. As we continue to work towards live events being fully
reopened from July 19th, I’m pleased that this collaboration will help get many
artists back playing live at local venues across the country.”

Jo Whiley, Radio DJ, Broadcaster and Ambassador for The
National Lottery’s Revive Live Tour, said: “We have fantastic
venues all over the country that provide a stage for an amazing
range of musicians, and all have been impacted by the pandemic. The
National Lottery Revive Live Tour is an amazing opportunity to showcase the
incredible artists and support these grassroot music venues that are so integral
to our cultural fabric.

“I’m sure many people have missed the experience of live music over the
course of the lockdown, myself included. I can’t wait to go to see these
amazing musicians on stage again!”

Over the last 14 months grassroots music venues have been heavily impacted
by the COVID-19 pandemic – 83% of venues have faced closure during this
period and are emerging from lockdown burdened with a collective debt of
£45m.*

A recently conducted LIVE survey of music fans shows that the majority are
now ready to return to live music, with over 75% ready to attend shows
immediately. The results of this survey indicate that enthusiasm for live music
has been intensified by the crisis, with one third of gig-goers say they will
attend shows more frequently than they did previously.

The money for this initiative comes from a National Lottery promotional fund. It
is not being funded by money allocated for National Lottery Good Causes or by
Camelot.

For more information on The National Lottery Revive Live Tour, please visit:
https://musicvenuetrust.com/the-national-lottery-revive-live-tour/

Previous articleThe Ashley Sherlock Band: The Spinning Top Stockport – live review
Next articleAtomic Kitten rerelease their Orchestral Manoeuvres In The Dark penned ‘Whole Again’ as tribute to Gareth Southgate/England team
Award winning journalist and boss of Louder Than War. In a 30 year music writing career, John was the first to write about bands such as Stone Roses and Nirvana and has several best selling music books to his name. He constantly tours the world with Goldblade and the Membranes playing gigs or doing spoken word and speaking at music conferences.

LEAVE A REPLY

Please enter your comment!
Please enter your name here