The Inkhearts and Hooton Tennis Club are the debut releases on The Label – a new university run record set up at Edge Hill University that comes complete with its own manifesto- and we do like a manifesto!
A university record label.
Music is important. Music can motivate. Music can liberate. Music can educate. It can bring us together. ‘The Label’ is a musical journey that invites songwriters, musicians and bands to collaborate with students. The students search for emerging talent, then the label releases a track by them.
With the current trend for micro everything, why not have a micro record label? A label that gives students the opportunity to learn about the music industry by becoming the music industry. A tiny label that has a huge space for creativity and opportunity.
The music industry is in a strange place, there’s a great fear about not seeing a return from an investment. This means creativity is more ignored than health warnings on ciggie packets. What if that fear was removed, what would remain? What remains is a wonderful place, a place where risk and opportunity are good friends. A place without career speed bumps.
‘Here’s a chord, here’s another, here’s a third, now form a band’
The first foot on the ladder to opportunity is either too high or in someones else’s garden. The Label is a place where you can direct a music video. You can work in A&R. You can package a sleeve. You can organise a club night, book the band and promote it. See it as an insider and not some cultural tourist that’s sat on the top deck of an open top bus, wondering what all the people down there really do.
The Label isn’t interest in taking a slice of the bands music or earnings, quite the opposite. Imagine that, a record label that will put out a band’s song, package it, shoot a video and help with distribution? Sounds great, it is great.
The ladder is in our garden now.
The first two releases are perfect slices of youth full guitar optimism…
Both bands play a sprightly tight guitar indie pop that is already far outstripping their new band status- produced by Carl Hunter from the Farm who has a hand in the label as well this is yet more proof of the avalanche of great bands out there and
Hooten Tennis Club have that classic Teenage Fan Club hazy melodic ooze and those exquisite melodies on a song of lazy days and good times- a picture postcard from real life.
The Inkhearts are from Skelmersdale and play joyous indie pop- sort of like the classic guitar rushes of Postcard Records in their early 80s heyday – that sound of the impossibly brilliant opportunities of youth when the world is yours- really upbeat and simply thrilling honey.