The band logo was once the key – a perfect distillation of the group’s aesthetic that seems to have died out in recent years….
The cut up script provided by Helen Of Troy from her idea of doing a kidnappers ransom note is one of the most copied logos of all time- one, because it looks great and two, because anyone could scissor and paste a newspaper to get themselves a free logo in the days before laptops and graphics packages- there is something to be said for necessity being the mother of invention!
Perfect- it’s the 4 bars that does it- brutally simple and brillianlty effcetive- representing a waving flag and prison bars at the same time- it must be one of the most tattooed logos in ink history and represents something with its’ simplicity and perfection and brutal aesthetic- a bit like the band themselves…
When Dee Dee Ramone stumbled into Arturo Vega’s flat and saw the fantastic artwork on the walls he had a masterstroke and got the art dude to provide the graphics for the Ramones.
Arturo grabbed the idea of the band being the ultimate all American band and matched it with the graphics that took the US seal and made it the Ramones own, adding a baseball bat to the mix. The whole world now wears a variation of this without really knowing where it came from.
Andy Warhol’s lavicious tongue perfectly captures the slavering hip thrusting sexuality of Mick and the Stones at their strutting peacock best and is, arguably, the first branded logo. It set the staple for generations of bands, especially rock bands to have a design to represent them.
One of the rules of the perfect logo is simplicity and Run DMC understood this with the basic script being bold and powerful and saying’ no bullshit’ from one of the greatest rap crews of all time.
Just on the right side of corny the Doors logo has an off kilter couple screws replacing the O’s thats sort of hint at a door and the the idea of the doors of perception or getting screwed or something…
Looking like some sort of ancient double axe head the Dead Kennedys logo is one of those great pieces of art from the American hardcore period- aperiod when the logo was king and looks great on a t shirt. There is something ironic and wilfully brilliant about the anti corporate punks with their corporate logos!
They became legendary mainly through their great artwork and probably have sold more T shirts than records proof of their understanding of the power of the logo. The cool thing was that when everyone got the T shirt they then backtracked to the band’s old songs where they found a whole catalogue of undiscovered punk rock gems that have stood the test of time.
The 2 X’s that make up the band’s logo are so simple and so powerful and so perfect- it has hints of the hardcore aesthetic in its design that is quite the opposite sonically from their music.
I just love the backwards b in there- this letter twisting could also apply to Adam And The Ants with the reverse d in their name- Adam was always brilliant at his artwork and the early Ants’ graphics are some of the best in punk and as for the insect head/indian head dress combo- brilliant
Honoury mention to Crass for the serpent eating its’ tail logo- one of the most popular patches ever and a sly and brilliant take on capitalism……