It’s the modern way I guess.
Because no-one buys your music any more and record labels are on their knees it’s down to the sponsors to pay for everything. Bacardi are the latest to enter this new world of financing music. I remember a teenage party where I was sick as a dog on the stuff and its name still makes me shudder but it’s become quite a fashionable drink and at least they are putting some money into the creaking music scene even if we all know what it’s for…anyway…they have sponsored this intriguing looking release from Rudimental and Bipolar Sunshine – a great combination of cutting edge dance and the fab new band formed from the ashes of LTW faves, Kid British.
Rudimental & Bipolar Sunshine Create And Release New Track “distance (Bacardí® Beginnings)” In A Day
Culmination of BACARDÍ® Beginnings Creative Project
IN THE STUDIO VIDEO HIGHLIGHTS: https://www.youtube.com/watch?v=C6_E8aDCKbI
EVENT VIDEO HIGHLIGHTS: https://www.youtube.com/watch?v=ir9Ob7YIjKY
LONDON, 12TH JULY 2013: On Thursday 11 July 2013, pioneers of the new wave of British dance music, Rudimental, and their chosen emerging artist, Bipolar Sunshine, took on the entire A&R process in just 24 hours, before finally performing an electric, adrenaline-fuelled live show at The Vaults, in Waterloo, London.
In the first of the unique series of BACARDÍ Beginnings creative projects, Rudimental and Bipolar Sunshine wrote, recorded, released, rehearsed and performed their original track – “Distance (BACARDÍ Beginnings)” By Rudimental Feat. Bipolar Sunshine – all within 24 hours. Fans can listen to it athttps://soundcloud.com/bipolarsunshine
Starting at a studio in London at 7am, Rudimental jammed on trumpets, drums, guitars, keyboard, organ, bass, horns, with Bipolar Sunshine layering in vocal ideas, building the chorus, and so creating their first track together. With a danceable and upbeat tempo inspired by disco and house, “Distance (BACARDÍ Beginnings)” is a melody-driven, funky, feel-good track.
With the track mastered and finished, the testing process ended with their energetic performance to a packed, rapturous crowd of adoring fans.
Bipolar Sunshine kicked off the one-off gig with Trouble, before delivering a mixture of upbeat and sorrow-driven songs, invoking nostalgia and speaking to each and every one in the audience. He ended the set withFire, the emotional track from his debut EP, to shouts of recognition from the fans.
Chart-toppers Rudimental then took to the stage bringing the crowd to a jumping throng with their opening track, Baby. With their extended family of vocalists and musicians around them, the band thrived off each other’s and the audience’s energy, bringing their signature carnival-esque live shows to The Vaults. Unsurprisingly, as the first note dropped for Waiting All Night, the crowd erupted.
Rudimental and Bipolar Sunshine wrapped up the gig with a transfixing, debut live performance of“Distance (BACARDÍ Beginnings)”. The chemistry that had built up between the two artists over the past day in the studio was clear, with the two artists bouncing off each other harmoniously and energetically.
Reflecting on the project, Rudimental’s Amir Amor says: “We loved working with Bipolar Sunshine – he works quickly, like we do, so the process just flowed. He’s a wicked lyricist, his ideas for the topic of the song basically dictated and inspired the direction “Distance” went. We hope this BACARDÍ Beginnings project gives him the recognition he deserves and we hope that we can work together in the future.”
Manchester-born Bipolar Sunshine adds: “Rudimental are such talented musicians that the creative process was a breeze. Being part of the BACARDÍ Beginnings project has been incredible; I would never have thought that I would be creating music with Rudimental at this stage of my career. It’s also opened me up to another genre that I wouldn’t have considered before. This has taken me out of my comfort zone – which is a good thing.”
Created to provide a unique platform for some of the UK’s best up-and-coming music talent to showcase their sound to a wider audience, BACARDÍ Beginnings 2013 pairs three established acts and three hot emerging artists to push the boundaries of music releases, while also releasing original tracks together. Each pairing will be given a unique brief around the creation, production and experience of music, while also releasing original tracks together. The first project was ‘24hr A&R’ with Rudimental and Bipolar Sunshine.
The details of the next artist pairings involved in the BACARDÍ Beginnings programme and their individual creative projects will be announced at the end of July, with the final pairing revealed in October.
BACARDÍ Beginnings was created in 2012 to give up-and-coming artists the opportunity to be mentored by established acts and showcase their sound to a wider audience. Last year saw Joe Goddard (Hot Chip), Friendly Fires and Mylo work with Jessie Ware, AlunaGeorge and Ronika respectively.
BACARDÍ Beginnings aims to encourage people to boldly pursue their passions, just as the iconic rum brand has done for more than 150 years – whether creating a revolution in rum-making, inspiring pioneering cocktails, or fighting for freedom.
To follow the entire BACARDÍ Beginnings campaign, go to www.bacardibeginnings.com.
Famed for making music reflective of the UK’s diverse street scene, Rudimental have quickly established themselves as Britain’s hottest music collective; dominating the country’s dancefloors and airwaves with their unique brand of soulful electronic music. Made up of songwriters and producers Piers Agget, Kesi Dryden, Amir Amor and DJ Locksmith, the four men draw on their eclectic musical influences to create anthemic, emotive and elating dance tracks, as well high-energy and carnival-esque live shows.
They’ve proven themselves adept A&Rs when it comes to hunting singers, which is illustrated by the wealth of new talent featuring on their album and have also had mentoring roles in their previous careers.
About Bipolar Sunshine
Bipolar Sunshine has quickly grabbed the attention of early supporters with track ‘Fire’ including Zane Lowe, Huw Stephens, John Hillcock, Eddy Temple-Morris and BBC Introducing amongst others. Combining an evocative voice and strong song craft, Bipolar Sunshine doesn’t like to be pigeonholed into a genre and fuses pop and electro.
Bipolar Sunshine’s debut EP was released on June 17th with a number of UK and European festival performances just announced and further tour announcements to be made soon.