The Primitives ‘New Thrills’ (Elefant Records)
10″ Vinyl | DL
Rel Date: 5th May 2017
First release from the resurgent Primitives following their 2014 ‘Spin-O-Rama’ album; ‘New Thrills’ is delivered on 10” vinyl, and packaged as a maxi-single, a somewhat historic term which evokes echoes of the 60’s – a period The Primitives; Paul Court, Tig Williams, and Tracy Tracy continue to draw inspiration from.
Opener ‘I’ll Trust The Wind’ pins you to the floor, all the classic Primitives elements in place – slightly jarring shimmery guitar, solid bass and sweet vocal harmonies and a rousing sing-a-long chorus riding a pounding, fresh as a daisy beat as Tracy Tracy contemplates a lack of ambition as a lifestyle choice…whilst the bizarrely titled ‘Squeak ‘N’ Squawk’ relies upon Tig’s powerhouse beats to propel us through this bitter sweet put down to a scorned lover – Tracy Tracy’s vocals have warmth which perfectly compliment the underlying buzz-saw riffs that effortlessly arch back to those ‘Really Stupid’ days of past.
Flip over to ‘Oh Honey Sweet’…the distortion is stripped back to reveal a breezy 60’s checkerboard pop classic, Paul delivers a sugary sweet vocal perfectly complimented by Tracy Tracy’ harmonies, the step away from the more usual noise is instantly beguiling…likewise ‘Same Stuff’ which veers off into psych tinged garage with a wonderfully nagging surf riff carving its way over a solid bass riff.
‘New Thrills’ is exactly that; but the key to creating something new is not to forget the past – and that’s where The Primitives excel; with a further nod to the nascent years of rock ‘n’ roll they have crafted four original tracks that pinpoint their future yet stand alongside any of their past hits.
‘New Thrills’ is available as a Ltd Edition 10″ Vinyl (1000 copies) from Elefant UK