Louder Than War today premier the brand new video by LA-based Alt-Rock trio The Primals. ‘Hello Cruel World’ is a typical slice of riff-heavy rock showcasing the bands gift for melding distortion with the infectious nature of a pop melody.
The footage for the video was gathered during The Primals (John Henry, Chad Fjerstad, Andrew Black) first ever visit to Europe and is released just as the band announce support dates in the US with Cave In later this year.
‘Hello Cruel World’ is taken from the bands debut album ‘All Love is True Love’ which was produced by John Reis (Rocket From The Crypt, Drive Like Jehu, Hot Snakes) and which is out now via Southern Lord.
The Primals USA tour dates supporting Cave In, also with Helms Alee:
Fri 08/11/2019 – White Oak Music Hall Houston
Sat 09/11/2019 – Club Dada Dallas
Sun 10/11/2019 – Parish Austin
Tue 12/11/2019 – The Nile Mesa
Wed 13/11/2019 – Soda Bar San Diego
Thu 14/11/2019 – Chain Reaction Anaheim
Fri 15/11/2019 – The EchoPlex LA
Sat 16/11/2019 – Slim’s San Francisco
Mon 18/11/2019 – Star Theater Portland
Tue 19/11/2019 – El Corazon Seattle