The Primals
Publicity stills of The Primals on the night of their LP release show at the Hi-Hat, Los Angeles Sep 7th

The PrimalsLouder Than War today premier the brand new video by LA-based Alt-Rock trio The Primals. ‘Hello Cruel World’ is a typical slice of riff-heavy rock showcasing the bands gift for melding distortion with the infectious nature of a pop melody.

The footage for the video was gathered during The Primals (John Henry, Chad Fjerstad, Andrew Black) first ever visit to Europe and is released just as the band announce support dates in the US with Cave In later this year.

‘Hello Cruel World’ is taken from the bands debut album ‘All Love is True Love’ which was produced by John Reis (Rocket From The Crypt, Drive Like Jehu, Hot Snakes) and which is out now via Southern Lord.

The Primals USA tour dates supporting Cave In, also with Helms Alee

Fri 08/11/2019 – White Oak Music Hall Houston
Sat 09/11/2019 –  Club Dada Dallas
Sun 10/11/2019 –  Parish Austin
Tue 12/11/2019 –  The Nile Mesa
Wed 13/11/2019 – Soda Bar  San Diego
Thu 14/11/2019  – Chain Reaction Anaheim
Fri 15/11/2019 – The EchoPlex LA
Sat 16/11/2019 –  Slim’s San Francisco
Mon 18/11/2019 – Star Theater Portland
Tue 19/11/2019 – El Corazon Seattle

The Primals can be found via Bandcamp   or Facebook 

Southern Lord can be found via their website  Facebook  and Bandcamp 


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Raised by music obsessive parents on a diet of Ska, Bowie, Queen… and the Bay City Rollers. Discovered dance music and heavy metal at the same time making for a strange brew of taste. I do this for the love of an art form which welcomes all types and speaks to us all. Find me on twitter @simontucker1979.


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