Legendary UK designer Peter Saville- who was responsible for so much of the Joy Division and Factory image and design is to create the new logo for rap superstar Kanye West.

Saville, whose post Joy Division portfolio is big and varied described the collaboration as open-ended and “casual” rather than being an outright commission.

“We’re looking at ways of writing ‘Kanye West,'” he said.

“What does ‘Kanye’ and ‘Kanye West’ look like written down?”

Kanye talked with Saville about Cassandre’s 1961 logo for Yves Saint Laurent. “He said to me: ‘You’re Cassandre’,” Saville said. “He wants a YSL”.

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