There is a new band in town.
Working class heroes or working class zeros, you decide.
Fresh from Slough they are called Brother and they are splitting opinion like butt cheeks with their rent a quote, gobshite, ranting and their jaunty Britpop- revival of a revival- bouncy single.
Primed and set free by the music biz they are launched in January to grab best new band attention and have hoovered up column inches with their appropriation of the Gallagher’s gobaholic bursting on the scene all those years ago.
We love a good hype in the UK and we love the vitriol and scorn. The annual pitched battle around these type of bands shows the unique cultural scion in the UK. A lazy sociologist would note that middle class bands get all the press and the rest get sneered at- whether that’s true or not is another debate. Brother themselves are either the real deal or dealing in cliches and are not even the best of this genre of bands trying to get a break. Whatever happened to the Suzukis and other good lad bands out there without the break?
Haters are already deriding them as chancers, this years Menswear, Terris, Towers Of London and a million other hopefuls with the brief flicker of fame. They could be the NME band of the moment that will sink as the year pans out or they could have a master plan. One of them could be a Noel- a sensitive, articulate, funny as fuck soul who could write plaintive ballads and rabble rousing anthems.
With their roots in an Emo band called Kill The Arcade and the not bad, Wolf Am I, Brother do seem to have contrived themselves into a cartoon cut out of the Manc lad swagger that was patented by the Roses and turned to gold by Oasis and is still resonant in the UK of football weekenders and shitty jobs. Maybe they are being cynical or maybe that’s the most fun you can have in Slough. Changing style is not a crime and some of the most hipster cherished bands have done it.
Their single is not as bad as it should be- a bouncy jaunty thing, it’s no Oasis and certainly a long way from the Stone Roses, it recycles all the cliches of lad pop and is either a celebration of the form or a cynical cash in.
Will it make the connection like latter day ruffian saints like the Courteeners have? They will need better tunes and fast.
Stephen Street is producing them and they are pissing people off. It’s a tried and tested formulae. They stand there in front of the world grabbing their moment. Are they chancers or do they have a twisted genius like Kasabian that will surprise everyone? What do you think?