This weekend it’s the MTV awards in Belfast.
It’s the usual steroid pumped, bright light flashing, paparazzi bombast media frenzy, kinda like X Factor without the vapid judges and with real pop stars some of whom even write their own songs!
Belfast beat off stiff competition from global contenders to win the rights to stage the showbiz bash, which is now in its 18th year, and is worth an estimated seven million quid to the city from tourism and maybe from drug bills of some of the more errant performers (just joking).
What they used to call a ‘real galaxy of stars’ will be jetting into Belfast from the walking wavy wardrobe of Lady Gaga who leads the pack of EMA nominees with six nods, with Katy Perry and Bruno Mars following closely behind with four nominations each.
British singer Adele, Justin Bieber and Thirty Seconds To Mars are each up for three awards. Other EMA nominees include Foo Fighters, Snoop Dogg, My Chemical Romance, Jennifer Lopez and Beyonce. British rockers Queen will receive the Global Icon award and give a special performance to mark their 40th anniversary. Red Hot Chili Peppers will be playing.
The viewing figures are moored to be 1.2 billion people it says here. That’s a lot of people. That’s more than ten per cent of the world’s population or one in three houses. Are they sure about this? Have they miscounted? Not sure if I know many people who will wtaching or even mentioned it.
Infact does anyone watch MTV any more? Wen it was launched it was called the future of music with the usual hand wringing that tag brings, it launched a whole host of British new romantic bands in America because apparently they made the best videos, it’s hard to imagine making a worse video than Duran Duran arseing about on a yacht but that was where pop music was at in the early eighties.
These days MTV flickers on occasionally in an empty bar or in a bored afternoon in a gym with no-one watching it. These awards seem much higher profile than the station Itslef…