Jon Sandler: Interview
New York City
Interview by Roisin Kelleher
It’s been a busy few months for Jon Sandler with new album Late Night Champ and single Take My Time making waves on both sides of the Atlantic. Roisin Kelleher talks music, video and superpowers with him.
First things first; how are things with you?
Thing are great! Been travelling a ton and loving it. Within the course of one month I was in London, Mexico, Texas and South Carolina! My cat Judy is furious at me…I’m happy to be back in NYC for a while.
What inspired the single?
Take My Time was inspired by the idea of time and the fact that we all take our time with many things in life, and rightfully so, but there are certain things that we shouldn’t take our time with. At the end of the day, life is short. It was also during a time in my life when I had just moved to a new city that didn’t quite feel like home, so I was eager, and maybe in a rush to make the girl I was with feel like ‘home’.
It’s a great video! What ideas lead to it?
Thank You! The video was a concept by Photographer Brad DeCecco. He had a vision for what the vibe should be and knew of a lot of stunning places to shoot so we let him run with it! I had no complaints – getting to travel from Salt Lake City, Utah to Reno Nevada, filming at the most beautiful places in the world with an awesome crew and a beautiful on-screen love interest was not a terrible way to spend a week. I think he intended for everyone to be able to interpret the meaning in their own way.
If you could perform anywhere in the world where would it be and why?
Man, there are so many places I would love to perform! When bands perform in Japan it looks totally crazy – that is high on my list. I would also love to play one of those massive outdoor concerts in Rio de Janeiro, Brazil.
How helpful or unhelpful do you think social media is for musicians?
I think that social media can be extremely helpful if used correctly. Facebook, Twitter and other social media platforms are the most amazing marketing tools and great places to promote events and news. What a mind-boggling opportunity to have literally a billion eyes at your fingertips. I am personally active on social media every day. Anyone can produce and post content with the possibility of worldwide exposure. The problem is that everyone can do it, so there is over-saturation. It’s becoming harder and harder to shine through the muck. If there are 1000 good musicians and 10 great ones – it becomes statistically hard for the average music consumer to find those 10. So it’s a double edge sword – anyone can be out there, and at the same time, anyone can be out there!
What would you most like to achieve in life?
I would like to get to a place where I can do what I love and be happy. For me that means being able to write and perform my music while also having time and space for a family. I want to contribute something meaningful to the world. Whether it is my songs or something I have not done yet, I would like the world to be a little bit better and fuller because I was here.
If you could have any superpower what would it be?
I would like to see into the future…imagine that!! You could save people’s lives, win the lotto, know what the creative trends will be. I’d be unstoppable! Future Man! Gangnam Style, Call Me Maybe – both definitely would have been written by Jon Sandler!
Who’s inspiring you right now?
Cold War Kids. I know they have been around for a while now, but right now they are scratching me where I itch.
How would you like your music to be received?
I would like it to be received differently for everyone. I want people to connect and relate to the music and lyrics in whatever way makes sense for them at whatever point they’re at in life. My songs are extremely honest and personal but I love when someone is comforted by a song in a way that never occurred to me.
Interview by Roisin Kelleher. More work on Louder Than War by Roisin Kelleher can be found here.