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The old press are now a relentless barrage of hate, invective, bile and shit stirring.

They are running scared.

By all measures Jeremy Corbyn should have disappeared under a mountain of newsprint and been swept away from the front line. In the old days he would already be in the dustbin of history along with the managers of the England football team or anyone who dared to defy the ugly agenda, but his staggering Labour leadership victory has been a game changer.

His disdain for the mainstream media and their scuzzy methods would have seen a trial by tabloid and a death by media even up to ten years ago but now we are living in very different times and those old dinosaurs of the old media only have power in their own minds. The dog days of these dinos has seen the rise of the scurrying small mammals on social media who have gnawed and chewed into the influence of the former big print media-saurs and created  a whole new climate.

The hatred dealt out by the Sun and the Daily Mail would once have been a career poison but it’s now laughable and has became the butt of millions of online jokes. Where once these papers would wield huge power with their influence they are now staggering around at the end of their era.

Media cover ups, sleaze, the News Of The World scandal, Murdoch’s slavering hate machine and even the post Jimmy Savile climate and stench of cover up have seen the fourth estate regarded as the establishment’s grubby mouthpiece. A mouthpiece that can’t be trusted – and with social networking people are finding their own voice and a whole new space where discourse occurs and decisions get made in a new digi-debate that has left the former press barons marooned.

New media means new politics and the mavericks are finding a voice and a space.

Where once the public were treated like servile peasants to be hectored by the press and the self-serving media barons, they have now found a way of answering back and it’s changing everything.

For years it was the curse of the media. They could make and break everything, but their ugly agenda is now in crisis and social media is having a profound affect on everything.

Culture has now fractured – no one can dictate it any  more and just as there are no certainties in our music world it’s the same in the broader world of politics and no media monoliths can get away their agenda any more.

Where it was once the spin machine telling their story in their way – the London story – the establishment story – this is no more; social media has been chipping away at it for a long time and we’ve seen the power of the papers sent reeling.

At one time people knew the press had their own agenda but this was in isolation. Now everyone is the media and the tip tapping of twitter and Facebook fractures the hypnotic glow of the media barons.

We can see this in music culture with bands that were sneered at by the music media suddenly become massive on their own terms – and now it’s happened in politics too where Jeremy Corbyn – a rank outsider in the leadership race and the political equivalent of a cult beardy weirdy solo singer regarded as a bit of  joke – has suddenly got a landslide viceroy.

Before this politicians had to have the whiff of aftershave about them, that chemical perfume of charisma and a photogenic, smart suit. They’ve had to have a thrusting PR about their whole shtick to be the media’s idea of  ‘a leader’ – something that the public have hated for years. The avalanche of tweets condemning this new fake has seen us opposing this style of politician worldwide, with Corbyn being the latest benefactor of the new uncertainty.

Within minutes of his victory the media barons were in hyperdrive sifting through the dustbins trying to find dirt on the dreaded ‘hard left’ leader of the opposition. Decades ago this mud would have stuck, now it just serves to supply fodder for the social network whirr – every headline is turned back to front and into a joke as millions of people titter away at the old media as it drowns in its own lies.

The same thing happened to Nigel Farage. He may have been on the other side of the political equation but every time the mainstream attempted to destroy him he came bouncing back stronger and stronger.

Of course social media is not the answer but it’s certainly millions of small questions. Jeremy Corbyn proved that the arrogance of the fourth estate can no longer be justified as people are finding their own voice and even if it’s less than 150 characters it’s still voice and it’s getting louder and louder…

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Award winning journalist and boss of Louder Than War. In a 30 year music writing career, John was the first to write about bands such as Stone Roses and Nirvana and has several best selling music books to his name. He constantly tours the world with Goldblade and the Membranes playing gigs or doing spoken word and speaking at music conferences.



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