East-Anglian post-punks Keep Up drop the video for their new single, Keep Up.
Rising from the ashes of two East Anglian stalwarts, Keep Up are a refreshingly brooding mix of dark indie rock and post punk. Citing the likes of The Velvet Underground and The Walkmen as key influences, the quartet hailing from Norwich and London are bringing their very own brand of British rock n roll to the masses.
Keep Up, made up of enigmatic model Evan Jones, ex members of The Kabeedies Francis Bell and Rory Hill and The Cheek guitarist Christian Daniels are having no trouble keeping up appearances with their nonchalant attitude and yearning lyricism.
Their latest offering ‘Fear’ is a cry in the wilderness, a desperate search for love and solace reminiscent of crooners Jeff Buckley and Leonard Cohen. Jones’ vocal delivery could easily be overlooked as a Lou Reed impression but there is something much deeper than that lying beneath his aching Home Counties accent, a longing for something not yet found. Christian Daniel’s simplistic guitar work combined with Hill’s adventurous use of bass effects and Bell’s unrelenting pounding provides the perfect base from which Jones can deliver vocally.
In Fear, Keep Up maturely convey the concepts of love, loss, denial, anger and ultimately acceptance. They have woven a story so simplistic yet so intricate it takes several listens to truly appreciate the skill involved in realising this idea of converting chaos into beauty. Essentially they distilled the notion into 3 short minutes that at every point in our lives, we all look to the future in an effort to keep up.