Iggy Pop praises Justin Bieber whilst getting ‘tortured’  in new Amnesty International advert


Amnesty International has launched a series of new ads  that use a very dark humour to make a very important point.

“Torture a man and he will tell you anything.” is the tag line of the new series of ads featuring the godlike Ig praising Bieber after a dose of torture before he adds “The future of rock ‘n’ roll, it’s Justin Bieber,” below a very striking battered and bruised shot which actually kinda looks like he has just come off stage.

The caption is in French but our experts have translated it to.

“In addition to being inhumane, torture is ineffective. Let’s stop it.”


The campaign also includes the Dalai Lama and fashion icon Karl Lagerfeld, both making similar unlikely statements after been ‘tortured’


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Award winning journalist and boss of Louder Than War. In a 30 year music writing career, John was the first to write about bands such as Stone Roses and Nirvana and has several best selling music books to his name. He constantly tours the world with Goldblade and the Membranes playing gigs or doing spoken word and speaking at music conferences.


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