Following critical acclaim for his last album Splinter (Songs From A Broken Mind) – see our review here, a recent series of sold out classic album shows at London’s Forum and a Q Magazine Innovation In Sound Award, Gary Numan has launched a Pledge campaign for his new record, due for release in October 2016.
Gary will be offering candid, in depth insight into his creative process for the first time ever, giving pledgers access to regular written, video and audio content that details every step of the album’s progress.
Gary explained: “Making an album is often a long and tortuous process. As a fan you usually just get the finished product, an album slickly packaged, professional and shrink wrapped for your pleasure. But you miss entirely the journey it took to get that finished product to you. I would like to change that. With my new album, the 21st album of my career, I would like to involve you from the very beginning. I want you to be a witness to the entire process, from the very first note played, through every up and down as the days unfold, as each song comes together, as each lyric takes shape and as the first glimmer of art design comes into my head. Some days will be good, ideas will flow easily and I will be happy and excited. Other days will be awful, and I will be miserable and fighting yet another fight in a life long battle with confidence, or the lack of it. But this is the process. As a songwriter, as an artist, you struggle with a wide range of demons. I’ve said often that making an album is like climbing a mountain. It’s a huge task, a huge challenge, like an emotional roller-coaster, and it is not easy. If anything, they get ever harder to make, but they are always exciting.”
The Pledge campaign smashed through its target in the first 24 hours and is currently at over 150%. Items and experiences on offer including signed Fender bass and Gibson SG guitars, a remix by Gary and a private listening party have already been snapped-up.
Other merchandise and memorabilia including a handwritten lyrics booklet, signed deluxe CD and vinyl copies of the new album are still available to pledgers.
For more information on Gary’s Pledge campaign click here.
All words by Paul Scott-Bates. More of Paul’s writing on Louder Than War can be found at his author’s archive. Paul’s website is hiapop Blog and you can follow him on Twitter here, and on Facebook here. You can also follow him on Twitter as @saveonthewire for all On The Wire news.