Bait - DLP CoverExclusive Single review/preview

BAIT

Cool Things Records

DL/CD

Release Date: 19th April 2019

Mike Webster, the figurehead of BAIT, is no stranger to Louder Than War. From fronting the sublime yet sadly defunct Baddies to providing low-end grunt on bass with Asylums, the Southend-native is the Zelig of music. While this Woody Allen film reference may seem a non-standard approach to use in showcasing new music, it’s decidedly apt as BAIT are anything but a standard band. 

Off the back of their eponymous 2017 debut, BAIT have returned with a darker and more authoritative sound. DLP is equal parts catchy and disturbing and, sonically speaking, a more overtly electronic affair than what we were exposed to on their first album. Webster’s very English and estuary-infused vocals merge seamlessly with instrumentation that recalls Nitzer Ebb and NIN with a sprinkling of Essex’s very own Depeche Mode. And, like the video that accompanies the track, it’s bleak yet charmingly enticing.

BAITPhoto Referencing a trip to Disneyland Paris, Webster’s protagonist is more concerned with the financial implications of the excursion rather than the holiday itself. Not to mention the questionable aesthetics of donning a Mickey Mouse hat. Thematically, there’s also a powerful juxtaposition between lyrical content and delivery with the “hooray, hooray it’s payday” chorus being the very antithesis of celebratory in feel. As per the band’s own remit, this M R E-produced single succeeds in splicing the genes of Killing Joke and Sleaford Mods to great effect.

BAIT’s DLP is harsh yet eerily hummable and makes a perfect soundtrack to Britain 2019.

It’s released on Cool Things Records on 19th April 2019.

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Learn more about Mike Webster’s amazing musical history via Andy Duke’s interview with him on the Saved From Deletion Podcast here.

All words by Andy Duke. Andy Duke is a London based raconteur, musician, writer, collector of soda syphons and the man behind ‘The Dukey Radio Show’ podcast.

Photos by Danny Rowton

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