Conformist ‘Paid To Fake It’ (Consumer Consumer Records)
Music for the Ritalin generation…
Conformist, AKA 29yr old Welshman Michael Simmons clearly spent some time selecting his moniker, and no doubt att he point inspiration hit he had his tongue shoved so firmly into his cheek he was in danger of swallowing it.
Simmons appears intent on literally blowing your mind, such is the diversity and complexity of the samples and beats he used to create ”ËPaid To Fake It’ ”â this is a musically kaleidoscopic head fuck as he pulls in sounds from TV shopping channels, obscure cable TV channels, cheap talk shows, pornographic movies, in fact the very dregs of modern 24hr multi channel TV.
”ËPaid To Fake It’ delights in being one of those releases that is near impossible to even begin to describe; quite who its aimed at ”â I’m unsure, the dance floor that soundtracks this would be surely resemble scenes from ”ËOne Flew Over The Cuckoo’s Nest’ whilst listening alone; it just made me think of Henry Spencer in Eraserhead as the Lady in the Radiator serenades.
Simmons then manipulates processes and edits the sound, cutting, and pasting into an extremely dirty degenerate noise. Just trying to work out how many differing sources he hacks from in a short 30sec burst, will leave you spinning in some sort of neon nightmare that he then perfectly soundtracks”Â¦opener ”ËSavages Go Modern’ leaves you breathless, the retro 808 dance rhythms collide with post punk guitars and distorted vocal snatches instructing you to “shut up and dance”Â, which barely sets you up for ”ËLadybug, Ladybug’ as shards of metallic riffs meet head on with tribal chanting, and processed industrial noise into ”ËPost Death Sales Spike’ were the mayhem eases to be replaced by brooding post apocalyptic patterns littered with samples of dialogue ripped from significant films, and animal yelps.
”ËPaid To Fake It’ is the soundtrack to ADHD, Simmons is clearly if not dangerously full of ideas, he careers off at tangents, returning with souvenirs of sound which are then deconstructed and thrown back at the society that created them ”â the album challenges the listener to look at the world we live within, and questions its true values.
Simmons has crafted a challenging and brave soundscape, he has used it as an opportunity to demonstrate his dexterity, and the result is at times a brilliant ”Ëjourney into sound’ which in turn is an exploration into his own psyche.
Granted, this is not an easy listen; many will dismiss it as weird, however for those excited by the likes of Throbbing Gristle, Aphex Twin and early Atari Teenage Riot, then reap the rewards.
1. Savages Go Modern!
2. Big City Buzz Band
3. Ladybug Ladybug
4. Post Death Sales Spike
5. Hack Green Bunker
6. Mr Grosse and Mr Playfair
7. Schrodinger’s Cat
8. Girl Who Burned From The Inside Out
9. Panic Buying