The decision of Coldplay along with Tom Waits and Adele to pull their music from Spotify is an interesting one.
The argument is that the royalty rate paid by Spotify is so bad it’s a waste of time being there. Every time you as a fan listen to a track on Spotify the amount of money the musician gets is so laughable that it’s hardly worth noticing; and whilst these multi million selling acts are not too short of a bob or two there is a feeling that Spotify should be paying more.
Spotify themselves, recently valued at a billion dollars is one of those strange Internet beasts – hip, well know and widely subscribed to but not easy to make money out of. The Internet changed everything and has oddly created this mass human endeavour where no-one makes any money – a mythical world of tapping away to the hum of technology without anyone making any money.
Spotify, which was once hailed as the saviours from the pirates, has landed somewhere in-between, a place where you can listen to legit music with a tiny royalty going to the artist… it’s a sort of future but if any record label had dared to offer a similar sort of deal a couple of decades ago it would have been told to get fucked!
What do you think? Is Spotify the saviour of the music industry, or a place for an artist to get heard or the latest evil cigar smoking bad guy ripping of the sweating musician!?