This morning we ran a very enthusiastic review of Bother JT’s new album The Svelteness of Boogietude. In the review we called it “…immediate” and said “…it’s brash and bold, and it’s the perfect progression to the 70s glam sound” before concluding “This album deserves to be recognised in 2013. It’s original, it’s brave, and it has more Metal Guru than you can shake a dusty Les Paul at. Marvellous…”

So needless to say when we were offered a chance to run a UK exclusive stream of a new Brother JT video we jumped at it!

We’ve also been sent a bit of spiel about the video from Brother JT himself…

“For some reason I like to go to supermarkets, even when I don’t really have anything to buy. They’re well-lit, lotta colors, non-threatening. I’ll just browse the aisles, checking out the products, looking for good sale items. More often than not I seemed to be getting juice because I drink a lot of juice. Came up with the song around ’08 when the whole sweatpants-with-stuff-on-the-bum thing was in vogue. It seemed like a sign of some kind of cultural shift, where we were loosening up standards and communicating with each other by what was written on the rear end of our fleece outerwear. It’s pretty de rigueur now, but at the time it seemed significant. Musically under the influence of some of those dope-hop acts–Quasimoto, Madvillain, etc. Originally conceived of doing a live action video for it, but what I had in mind would have probably cost a lot and maybe wouldn’t have looked any good anyway–I wanted a statue of Jesus to squirt juice out of it’s eyes, which is kind of a tall order. I did up a storyboard, and that didn’t seem to convey things accurately, so I thought I’d just do a crude animation using stills from the storyboard as a demo of sorts. And then it was getting late, so I figured I’d just make it more elaborate and color it, and maybe this would be it”.

Read the full review of Brother JT’s album here.

All words Guy Manchester. More writing by Guy on Louder Than War can be found at his authors archive here. Guy tweets as @guid0man & uses Tumblr.

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