In a case that’s got so many angles it makes you dizzy the Beastie Boys are threatening to sue toy company Goldiebox for using their song Girls in their latest video.
The ad or film clip from the company who sell “toys for future inventors” features little girls operating a Rube Goldberg-style machine. They claim that the video encourages scientific thought over “princess” culture, and have the Beastie Boys tune as the soundtrack.
The remaining Beastie Boys are not happy and have already taken other advert to court and are threatening the company with copyright infringement. the company themselves are claiming that they are making a parody of the songs sexist content, arguing that their ad is protected by the Fair Use Doctrine which they underline in this statement.
In the lyrics of the Beastie Boys’ song entitled Girls, girls are limited (at best) to household chores, and are presented as useful only to the extent they fulfill the wishes of the male subjects. The GoldieBlox Girls Parody Video takes direct aim at the song both visually and with a revised set of lyrics celebrating the many capabilities of girls. Set to the tune of Girls but with a new recording of the music and new lyrics, girls are heard singing an anthem celebrating their broad set of capabilities—exactly the opposite of the message of the original. They are also shown engaging in activities far beyond what the Beastie Boys song would permit. GoldieBlox created its parody video specifically to comment on the Beastie Boys song, and to further the company’s goal to break down gender stereotypes and to encourage young girls to engage in activities that challenge their intellect, particularly in the fields of science, technology, engineering and math.