All The Madmen have been in touch with Louder Than War to update us on their co-operatively run record label. As Ged Babey outlined last November All The Madmen was relaunched with supportive people buying shares in the company to create enough capital for the launch and run on the basis of one member one vote. As their mission statement says:
“We aim to create a community ethos in which the music we release is the main focus.”
They have been involving members in various aspects of the production process and have even been setting up listener review panels to decide which bands sound good enough to make it onto the label’s roster.
In particular ATM want to tell the world about their 7 inch singles club. Despite what the mainstream will tell you, there is more to music than downloads – vinyl still exists. All The Madmen are quite keen on it and along with other punk labels such as Brighton’s Tadpole & Opiate are really keen on the feel and aesthetic of the 7 inch format.
The Singles club as a concept isn’t new – it has been used as a marketing gimic for “fans” since the Beatles but All The Madmen have made it clear that they see their listeners as participants in a collaborative venture rather than just being “fans”. It’s that punk thing. The bands are audience members who happen to clamber on the stage, not otherworldly stars. We really are all in it together because it’s us against the world. Or maybe something a little less dramatic, but you get my drift. And this singles club is not exclusive to the elite few, ATM want to share the love. So, whether you are a shareholder member of ATM or not, the singles club offer is open to you.
So what’s the deal? £21 gets you 6 ATM releases over a 12 month period, delivered to your door. Given that the average 7 inch is going to cost you £4.00 in a record shop (if you can find one!) this represents a saving. That’s your first incentive.
The next is that you get your 7 inch 2 weeks ahead of general release. So, you can show off at the next anarcho reunion of old farts and young crusties that you’ve already heard it. Or just brag about it on facebook!
The clincher for many a record collector will be that the singles club members get theirs on coloured vinyl. Yes, that thing that marked punk rock out back in the day. We may all wear black clothes but at least our record collection is full of colour.
But that’s not all! Oh no! All of the releases in the singles club come with a free digital download – handy if you want to lock the vinyl away in your hermetically sealed record room – and in some cases there will be bonus material that wasn’t on the 7″.
To date, the relaunched ATM has put out two 7 inches:
- MAD20 “Rob a Bank”/”Raining Blood” by Kill Pretty (that apparently featured Larry Gott from the band ‘James’ don’tchaknow) which is on translucent green vinyl.
- MAD 21 “Typically English Day” from long surviving avant garde punks The Astronauts on translucent yellow vinyl.
ATM’s Tess told me that if you buy this years set you will get these 2 straight away. You sign up for this years package as opposed to starting from the date you subscribe. And be warned. If you want the colour ones of those first 2 releases you need to act quick – although you will definitely receive all future singles on colour, demand has been so great that they will soon be down to stocks of boring old black for these first two. So colour vinyl junkies, get over to the All The Madmen site sharpish.
So, what else is coming up? Well, in August there is the much awaited return to recording of The Mob after 30 years. This is one release that particularly excites me after some blistering live performances and and a review will be posted imminently on LTW.
In the autumn, to complete this first round of the club’s subscription is a new release from other reformed 80s bands: Hagar the Womb and Virus.
All The Madmen’s page on Facebook.