In a city of game changers there is a new story.
The classic Manchester narrative was for an older city – the post industrial city but there is a new skyline now.
Manchester looks more like LA than Coronation Street and the sound track is moving quickly. 21st century Manchester is no longer a ‘provincial’ city – it’s a fast moving major European city and NQ match this scale of ambition and creativity.
NQ are the big story in Manchester music in 2021. Dealing in grime/rap/R’n’B/indie they started as a ‘Manchester-based Record Label, Talent Management & Full-Service Entertainment Business’ and have mentored and managed acts like Aitch and created their own stable of upcoming music from the city and beyond.
Perhaps the biggest home grown label to be based in Manchester since Tony Wilson ruled the roost, they are the Factory Records of the now and have recently opened their own HQ to the east of the city to empower, encourage and record new music, media and art from the city.
The prime mover in NQ is Adex who is revolutionising music and culture. This is not a record label – it’s a media operation that releases music but also deals in film and multi media. It’s not just about releases but nurturing talent and colliding ideas and creating space to create and empowering the youth to soundtrack the new city and beyond. International/continental – it’s big, bold and ambitious – it’s the new Manchester and it’s an amazing story as label boss the 25 year old Adex explains.