77:78 new video exclusive

77:78 new video exclusive;

77:78, the new project from Aaron Fletcher & Tim Parkin, card-carrying members of the musical kaleidoscope that is The Bees, have shared the video to Chilli, the latest track to be taken from their debut album, Jellies, which is released on Heavenly Recordings on Friday 6th July 2018.

Talking about the video, Aaron from the band said ‘This video is made up of on the road and backstage footage between shows in Liverpool, Manchester and Brighton, recorded over the last few months. It’s us playing, dancing and getting into it. The plan was to shot from the hip and grab a hold of the 77:78 vibe. Ya know see our ugly mugs, see us getting loose. John Slade’s super dope graphics are stitched in and out of it, keeping the continuity…the aesthetic and the little bit silly yet super cool fun thing we’re all about.

The band heralded their arrival earlier this year with their first release for Heavenly, Love Said (Let’s Go). The single was previously available as a limited edition white label seven which sold out within 48-hours and was the catalyst for Heavenly to sign the band having being blown away by the track after picking up a copy while out record shopping.

Set to pick up where the Bees left off, the album was recorded at Studio Humbug on the Isle of Wight and musically picks it way from sublime west coast harmonies that recall the frayed beauty of the Beach Boys Smiley Smile, to the ramshackle dub of King Tubby via the playfulness of early Syd Barret.

Some musicians and bands definitely have their sound and stick to it, which is fair enough, but that’s just not us. Whenever we’re in the studio we’re constantly inspired to go down different musical paths, which I suppose is why the record we’ve made sounds so diverse.’ Crucially though, the outcome is something that is 100% Fletcher and Parkin’s.

Initially, having recently played a stunning debut London headline show at Omeara, the band have added some further U.K. festival dates across the summer, plus an in-tore at Rough Trade East the day of album release.

The full list of dates is as follows:

06.07.18 – London – Rough Trade East in-store

15.07.18 – Newport – Rhythm Tree Festival

26.07.18 – Dorset – Camp Bestival

29.07.18 – Tanworth In Arden – Lunar Festival

18.08.18 – Newport – Strings Bar & Venue

15.09.18 – Hawarden – The Good Life Experience

The album can be pre-ordered via the following link

77:78 can be followed via their Facebook page. The album can be pre-ordered via the following link.

All words my Matt Mead. Further articles by Matt can be found at the Louder Than War archive pages.

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Matt Mead first took to writing for Louder Than War after compiling Flowered Up - A Weekenders Tale which received rave reviews across the board. Since then Matt has picked up the writing mantel composing impassioned album and live reviews plus conducting insightful interviews with a mixed bag of artists. If it has meaning and soul to it, then Matt will write about it!


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