Prince leads London a merry dance – PR genius or flop for returning 80s star
All kinds of contrived madness happened as the PR machine went into overdrive and the hunt for the elusive singer permeated the news channels of TV and inky press.
With a plan to ‘work his way up from the smallest venues’ Prince started off playing ‘a cozy living room in front of a crackling fire’ where he and his band played two acoustic tracks including the newly released single PretzelBodyLogic.
Living in the PR bubble the aptly named singer told his minions that he is aiming to play “iconic” venues for the rest of February. “We’ll work our way up, if people like us, to bigger venues,” he proclaimed at his first stop- the front room of the east London home of the British soul singer Lianne La Havas, who met him last year while she was touring the US where he played a mini set and spoke to three journalists.
The growing rumours of a geurilla gigs got the press thrilled as the eighties star eventually played a set at the Electric Ballroom in Camden to about 50 journalists who eventually managed to work out where he was going to turn up.
The gaggle of journos were treated to a set of new material from a forthcoming album Plectrum Electrum but also including a cover of Play That Funky Music and the classic I Could Never Take the Place of Your Man whilst his fans were locked outside in the rain. The diehards were eventually allowed in at the end of the set which seems a bit harsh to us but then PR and playing to the elite is always more important than entertaining the fans who will buy the stuff anyway.